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Job Detail: Marketing Manager

Company Profile
One International Bank in Vietnam
Job code
Job Title
Marketing Manager
Category Banking & Finance
Salary 3000$
Ho Chi Minh

Job Description

  • Conduct periodical market research i.e. competitor analysis for monthly management reporting.
  • Liaise with other business units i.e. credit approvers / IT / Credit Admin / Legal to ensure process flows are in place prior to any product launch.
  • Assist to conduct regional road-shows / briefings for product launches and training.
  • Assist to organize theme activities / campaign / participation in expo / associations.
  • Responsible for the marketing of company products and services to the right market whether B2B or B2C.
  • Demonstrate technical marketing skills and company product knowledge.
  • Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
  • Budget management. To deliver all marketing activity within the agreed budget.
  • Develop and implement a company-wide plan to push product, working with all departments for its execution
  • Analyse potential strategic partner relationships for product lines.

Managerial (team/group responsibilities)

  • Direct staffs where budgets are developed
  • Manage marketing strategy to meet the targeted segments, print production, distribution.
  • Achieve frequent, timely and positive media coverage across all available media
  • Manage the entire product line life cycle from strategic planning to tactical activities.
  • Leads staff to conduct market research in order to identify market requirements for current and future products
  • Organizational (organizational responsibilities)
  • Responsible for budgeting and delivering all marketing activity within the agreed budget
  • Demonstrate the ability to interact and cooperate with all company employees.
  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate highly integrity.
  • Maintain professional internal and external relationships that meet company core values.
  • Proactively establish and maintain effective working team relationships with all support departments.

Job requirement

  • Degree in Commerce / Business Administration or its equivalent.
  • Minimum 5 years relevant experience, preferable in the banking industry.
  • Well versed with consumer products.
  • Good communication in English & Mandarin, Vietnamese both spoken & written.


Person In Charge Trinh Huu Chi (Mr.)
Telephone (+84) 918 484 890

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