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Job Detail: Marcom Manager
Company Profile
An International 5* Hotel
Job code
VT0070
Job Title
Marcom Manager
Category
Hotels / Resorts / Hospitality
Salary
USD 2,000$
Location
Ho Chi Minh
Job Description
Establishes an annual and fully integrated communications program with measurable objectives, strategies and action steps.
Assists in the preparation, utilization and update of an Annual Marketing Plan, broken down as necessary by division and/or department.
Measures, interprets, prioritizes and evaluates the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
Develops and maintains active contacts with the press and key media people, and evaluates all media solicitations and exposures.
Monitors all current attitudes and public statements concerning the hotel in foreign and local media.
Ensures adequate targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other activities.
Assesses advertising needs and opportunities for the hotel and obtains initial approval of local media campaign proposals from the Director of Marketing and General Manager.
Ensures that all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with HI’s brand standards.
Recommends and develops proposals and directs and implements below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc. to support the advertising and sales campaigns.
Closely works with Marketing Manager – Strategy / Marketing Analyst to maximize use of the targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications.
Assists the Director of Marketing by maintaining accurate records of up to date marketing expenditures, future commitments and remaining budget for the year.
Serves as the Webmaster for hotel’s Webpage and Internet related exposure and advertising.
Be aware of community, business, political and social factors that may affect the hotel’s financial performance.
Ensures that other Marketing Communications employees work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.
Be knowledgeable in statutory legislation in employee and industrial relations.
Understands and strictly adheres to Rules and Regulations established in the Employee Handbook and the Hotel’s policies concerning fire, hygiene and health and safety.
Ensures high standards of personal presentation and grooming.
Maintains strong, professional relationship with the relevant representatives from business partners and other organizations.
Responds to changes in the Marketing Communications function as dictated by the industry, company and hotel.
Attends training sessions and meetings as and when required.
Job requirement
Well presented and spoken candidates
Minimum of 5 years experience in similar role in international hotels or resorts
Good leadership and management skills
Bachelors degree or relevant in hospitality management or in marketing field
